St. George's , Grenada – (Thursday, April 5 th 2007) Grenada is being marketed at some of the world's biggest and most prestigious boat shows. Savvy Grenada has started a new and innovative marketing campaign to promote Grenada and Port Louis at these mega events. Marina and Communications Manager Danny Donelan who joined the team in December, is just back from the St. Barths Bucket Regatta. He says this type of marketing is unprecedented for Grenada , "These shows attract the world's largest and most luxurious mega yachts. The owners and passengers on these yachts are no doubt some of the richest and most high profile persons on the planet. Every time we attend a boat show we bear this in mind. We want these exclusive tourists to visit Grenada as tourists and to invest in our tourism product," Donelan remarked.

 
Over the last six months Donelan has attended the Fort Lauderdale Boat Show, Miami Boat Show, and the Colin Stewart London Boat Show and will attend the Antigua Boat Show at the end of April.   "We will continue to market Grenada at the world's best boat shows, but we are also positioning ourselves to create a unique boating experience at Port Louis. In the very near future we will be welcoming many of these mega yachts to Port Louis. We want to take the best elements of the global yachting experience and create a unique Grenadian product here that will meet and exceed the best standards in the industry," Donelan noted.
 
Savvy Grenada has been on a major campaign to create awareness and interest in Grenada's tourism product. Last month Savvy published "Grenada Life," a seventy page high quality magazine capturing Grenada in colourful stories and stunningly beautiful pictures. Over 150,000 copies of this magazine have been distributed to some of the world's most influential travelers.   Additionally, Savvy produced 150 000 copies of a Grenada post card which was also sent to some of the world's most prolific travelers. Savvy has also branded its mega yacht, the "M.Y. Savvy" and its executive aircraft, "Nutmeg One," with the Grenada flag and colours.
 
Savvy Grenada has committed itself to finding creative and innovative ways to promote Port Louis, Mt. Cinnamon and Grenada.