Monday, April 25th 2011 – Beausejour, St. Lucia: With the Digicel Series 2011 underway in St. Lucia, Digicel was delighted to host music legend and Rolling Stones lead singer, Mick Jagger, in its corporate box in the Beausejour Cricket grounds.
Mr. Jagger, an avid cricket fan, was in Beausejour to watch the second Digicel ODI, which sees the West Indies team take on powerhouse, Pakistan. Mr. Jagger also took some time out from watching the cricket to have his photo taken with a group of aspiring young cricketers who were also enjoying the game.
Digicel Group, Head of Sponsorship, Karl Donnelly, said; “We are delighted to host Mr. Jagger at the second Digicel ODI here in St. Lucia. The theme of our Digicel Series campaign this year is “Wi’ all in”, which highlights the importance of the fan’s passion and their love of the sport and their team. As such, it is fantastic to be able to bring together all Windies supporters – including stars like Mr. Jagger, who was more than happy to meet with some of the many aspiring young cricketers we have in the crowd.”
Digicel’s new cricket campaign, “WI all in”, is a full, through the line campaign which puts cricket fans at the centre of the action – making them the heroes of the game. West Indies cricket fans will see the ad on TV, in press and in outdoor executions – as well as a version cut for radio.
The campaign was unveiled at the launch of the Digicel Series which took place on Saturday April 9th 2011 in Kingston, Jamaica. The glitzy red carpet affair also incorporated the World Premiere of “Fire in Babylon” – a remarkable and compelling story of how the West Indies cricket team triumphed through the achievements of one of the most gifted teams in sporting history during the 1970’s and 1980’s.
In addition, Digicel’s dedicated cricket website www.digicelcricket.com also features lots of exclusive content, updates and interactions. For example, the new “Predictor Game” gives fans a chance to guess the outcome of all the matches – so that they can get the most out of the cricket action.
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