One Week Left To Sign Up For Caribbean Auction
SAN JUAN, Puerto Rico (Feb. 7, 2012) – Having raised $1,396,150 in scholarship funds for Caribbean youth seeking to continue their education since its inception, the non-profit Caribbean Hotel & Tourism Association (CHTA) Education Foundation has put out a plea to hoteliers, airlines and other stakeholders in the region to support the initiative by donating stays for the highly visible Caribbean Auction at The New York Times Travel Show. There is only one week remaining to sign up, so please send in the donation form by Feb. 15 or contact the foundation for more info.
The Education Foundation's single largest annual fundraising activity, the Caribbean Auction attracts thousands of affluent eyeballs as New York City's most avid travelers research and bid on the Caribbean resort and tourism-related prizes available at the silent charity auction. With the support of hoteliers, airlines and tourism partners, the Education Foundation plans to increase its total contribution to the education of Caribbean nationals beyond $1.5 million.
"Supporting our human resources by participating in the Caribbean Auction ensures the future sustainability of our tourism and helps to raise living standards across the region in the long run," said Tom Pas, chairman of the Education Foundation.
"But with more than 18,000 consumers and retail agents attending The New York Times Travel Show annually, its also an impactful promotional vehicle," added Pas, noting that many tech-saavy New Yorkers research hotel websites and TripAdvisor reviews on their smart phones before bidding. "This results in brand recognition and may lead to bookings when determined travelers are outbid."
The Education Foundation expanded last year's fundraising efforts by including additional auctions items beyond Caribbean hotel and resort stays. The move resulted in a frenzy of interest from consumers who were able to bid on air tickets and attractions, as well as an air-inclusive London vacation contributed by Virgin Holidays.
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